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Marketing to Millennials: Web Design and Internet Marketing Strategies That Appeal to the Most Digitally Active ...
Broadway World
When marketing to them online, it's not enough for businesses to simply have a website and a few social media platforms. Successfully competing for the millennial sale requires an exceptional web design and a customized internet marketing strategy.

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Marketing Land

It's time to slay the internet's 'Cookie Monster'
Marketing Land
Any conversation within the European marketing community these days soon turns to the General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of consumer protection. Going into ...

Snickers' algorithm matches discounts to internet 'hanger' levels in real time
Marketing Dive
Mars's Snickers candy bar is adding a real-time discount promotion to its ongoing campaign around consumers being "hangry," per a press release. The brand created a tool that will measure hunger levels of the internet using an algorithm it calls the ...

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How a laid-off dad built the "Instant Pot," one of the internet's favorite cooking tools
While other companies also produce “multi-cookers,” Joe Derochowski, a market analyst at The NPD Group, told NBC News that the growth of the market has been “dramatic” — 68 percent in the last year and 90 percent in 2016 — and shows no sign of ...

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