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MarTech Today

Report: Marketing leaders aren't keeping up with the speed of data
MarTech Today
Data-driven marketing capabilities are on the rise, yet executives aren't taking full advantage, according to the results of a global survey of 400 marketing executives released Wednesday by Forbes Insights and customer data platform (CDP) Treasure Data.

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Are You Marketing for Pride—or Marketing with Pride?
The Content Standard by Skyword
“I'm on the right track, baby, I was born this way.” The crowd at the 2018 Boston Pride Parade cheered and sang along as Lady Gaga poured out of the speakers of the float. “Born This Way” seemed to be the anthem that everyone was waiting for when it ...

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Vanity Fair

Despite Rotten Tomatoes Rating, Gotti Marketing Insists the Movie Isn't a Flop
Vanity Fair
Dennis Rice, the head of *Gotti'*s marketing team, which dreamt up this unusual strategy, said that his issue is more with Rotten Tomatoes as a system than with legitimate film critics. “Nobody goes to the university to get their degree in criticism ...

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MarTech Today

Why your marketing performance problem is really a measurement challenge
MarTech Today
But setting your marketing team up for success is tougher than ever. One reason is that, at many companies, the individual players aren't using the same playbook. They choose a lower-value target, or the wrong one altogether, launch campaigns without ...

 




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